Product discovery workshop

A product discovery workshop is a part of the initial planning phase of creating a new digital product. Product discovery workshop helps in defining the complete scope of the project and the KPIs that needs to be achieved.

Companies run product discovery workshop because without a clear path to success, you don’t want to waste either time or money that is required to create a functional digital product. You need to validate ideas, you’re defining important information such as vision, purpose, goal, targeted audience, budget, timeline, etc.

Team members who’ll execute the project work, a lead designer and developer, product owner and scrum master

From the client’s side, all relevant stakeholders need to attend (C-suite or department heads must stay for the first part, where they define goals) and at least one product owner who sticks around throughout the workshop.

A product discovery workshop is customized for every business. A few of the founders would come up with a well-researched project that there is a little room to fill in gaps. And some founders come with raw idea that takes a lot of brainstorming to layout the scope of the project. Generally, product discovery workshop sessions last around 2-5 days to get to a structured roadmap to accomplish set goals.